Twitter is, without question, one of the most active, popular social platforms on the web. The platform has about 310 million monthly active users and an additional 550 million monthly viewers who don’t login to their own accounts but merely consume other people’s Tweets. About one-third of all US social media users are on Twitter and 80% of active users access the site via mobile. Somewhere around 500 million Tweets are sent per day which adds up to about 6,000 Tweets per second.

Businesses haven’t missed out on the utility of Twitter. About 65% of US companies having 100+ employees are marketing on Twitter. There’s good reason for this: The average Twitter user follows 5 businesses. 80% of Twitter users have mentioned a brand in their Tweets, 77% feel more positive about a brand when their Tweet is replied to by a business and 54% have taken some kind of action (e.g. purchase, sign up, visit site) after seeing a brand mentioned in a Tweet. So clearly this is a powerful platform for any business. Question is, how can you leverage it?