Despite all the talk you might hear about Facebook ads not working (usually from people who gave up after a couple tries), the fact is that all of the major online entrepreneurs and digital marketers use Facebook ads. Facebook remains the single most attractive advertising opportunity in terms of native ad presentation, targeting, demographic data, active users, and a host of other factors. There are currently almost 1.8 billion monthly active users, almost 1.2 billion daily logins, and 5 new profiles are created every second. With a growing user base like that, it’s no wonder more than 40% of marketers report that Facebook is a critical part of their business. The question is, how do you make it work for you?