Email marketing, at it’s core, is pretty straight forward. It’s the use of email messages sent to a list of subscribers to advertise or promote brands, products, offers, events, or pretty much anything you want.

Instagram is a powerful photo sharing app. When it comes to leveraging this social platform for business, it’s all about visualizing your brand.

There are so many social media platforms to choose from, When deciding which sites are the best to brand and market your business, you must not forget the visually engaging Pins and Boards found on Pinterest.

Advertising on Twitter could be one of the most impactful decisions you make in your business’ online marketing strategy.

Established in 2005, YouTube is one of the first global social networks around, and its relevance continues to do nothing but grow.

Despite all the talk you might hear about Facebook ads not working (usually from people who gave up after a couple tries), the fact is that all of the major online entrepreneurs and digital marketers use Facebook ads.

LinkedIn isn’t just for helping you recruit top talent or finding your dream job, but is a powerful means of organic B2B marketing.

So, what does every guru online tell you to do if you want to grow your internet marketing business? Give away lead magnets to freebie-seekers. Build your list. Market affiliate products to them. Make commissions. We’ve all heard it, right? And you know what? That strategy worked. Back in 2012...

Twitter is one of the most popular social platforms on the web. The platform has about 310 million monthly active users and an additional 550 million monthly viewers. who don’t login to their own accounts but merely consume other people’s Tweets.

One could argue that there has truly never been anything like Facebook. The undeniable king of social networks took the web by storm several years ago and has since become a household name.

That’s why it’s time to stop marketing like it’s 2005 and join the mobile revolution.

Retargeting has come a long way in the last few years. Originally seen as a super complex and expensive , retargeting has recently become a must-have advertising tactic for all businesses.

Video is arguably the most powerful, trending mode of marketing and communication today. It drives more engagement than any other form of content out there.